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Gowwiz : l’application anti-jetlag qui révolutionne le voyage

ByPlaySportEvent

Juil 6, 2023

À l’heure de la sobriété énergétique, les consommateurs revoient leur façon de voyager : il ne s’agit pas uniquement de voyager moins, mais surtout de voyager mieux.

L’ennemi numéro 1, pendant les premiers temps d’un séjour, c’est le jetlag. Il entraîne en effet de nombreux maux : somnolence, irritabilité, difficultés de concentration et troubles gastro-intestinaux.

L’application Gowwiz apporte une solution simple à ce problème : basée sur la chronobiologie, elle propose ainsi à chaque voyageur un programme personnalisé qui permet de se resynchroniser rapidement et de profiter de chaque instant de ses vacances.

Une application basée sur la chronobiologie

Développée en partenariat avec le CHU et le Centre du Sommeil de Brest, l’application mobile Gowwiz s’appuie sur la chronobiologie, une discipline médicale qui étudie les rythmes biologiques. Elle montre que le corps humain suit un rythme d’alternance veille-sommeil d’environ 24h. Appelé cycle circadien, ce rythme se resynchronise quotidiennement naturellement grâce à la lumière.

Gowwiz part de ce principe pour limiter les maux du décalage horaire. L’application calcule, pour chaque voyageur, le moment optimal d’exposition à la lumière qui permet d’avancer ou de retarder la sécrétion de mélatonine, l’hormone du sommeil.

Au fur et à mesure des mises à jour, elle donnera également des conseils sur les synchronisateurs secondaires du cycle circadien, comme l’alimentation, les activités physiques et sociales, et la température du corps.

Gowwiz, mode d’emploi

Avant un voyage, les utilisatrices et utilisateurs de Gowwiz fournissent à l’application les informations dont elle a besoin pour leur proposer un programme personnalisé. Celui-ci est composé de plusieurs actions à suivre : s’exposer ou non à la lumière, faire une sieste, se lever ou se coucher à une heure déterminée.

Le programme de Gowwiz commence la veille du départ et dure plus ou moins longtemps suivant le nombre de fuseaux horaires traversés. « Avec notre application, le décalage horaire d’un Paris-New-York peut être absorbé en une journée, et celui d’un Paris-Tahiti en quatre jours à peine », explique Annick Le Bihan, la créatrice de Gowwiz.

L’application est téléchargeable gratuitement, et offre deux jours de programme gratuit. Elle peut ensuite être débloquée pour 4,99 euros, ce qui permet de profiter de ses programmes à vie et d’accéder à toutes ses évolutions. Après l’été, le tarif changera et l’application sera disponible sur abonnement.

Les bonus : un accompagnement dans la prise de médicaments et une playlist

Toujours en partenariat avec le CHU et le Centre du Sommeil de Brest, Gowwiz accompagne ses utilisateurs dans leur prise quotidienne de médicaments.

En effet, il n’est pas toujours simple de suivre un traitement cardiaque ou thyroïdien, ou tout simplement la pilule contraceptive quand on prend des vols long-courriers. La fonction d’accompagnement de Gowwiz permet de savoir simplement quelle est la bonne heure pour prendre ses médicaments.

L’application propose également une playlist Spotify spéciale voyage, à écouter durant le trajet pour bien commencer ses vacances.

« Grâce à ses fonctionnalités de synchronisation du cycle circadien et d’accompagnement à la prise de médicaments, et avec sa playlist, Gowwiz est le compagnon indispensable des longs déplacements ! »

Annick Le Bihan, fondatrice de Gowwiz

 

Les ambitions de Gowwiz

La fondatrice de Gowwiz souhaite aujourd’hui continuer à développer la notoriété de son application, pour qu’elle devienne un outil incontournable pour voyager sereinement, en France et à l’international.

Elle travaille également sur le développement d’une version dédiée aux voyageurs d’affaires. Disponible à la rentrée 2023, elle accompagnera les entrepreneurs, les startuppers et les salariés à l’international partout dans le monde.

Une nouvelle version

Lancée en juin 2021, Gowwiz a déjà séduit plus de 5 000 voyageurs. Une nouvelle version de l’application est sortie sur les stores en mai 2023. Elle intègre un nouveau design et des conseils. Elle sera enrichie tout au long de l’été par de nouvelles fonctionnalités : notifications, réveil, et nouveaux conseils sur le sommeil et la fatigue du voyage.

Par ailleurs, Gowwiz a développé une API à destination des professionnels qui souhaitent intégrer les conseils anti-jetlag dans leur application mobile.

Témoignages

« Excellente app qui m’a permis de très bien gérer un décalage horaire de 4h. Moins de 24h pour récupérer totalement. Plus enrôlement simple, visuel simple et joli. Très bonne gestion des fuseaux horaires, a bien fonctionné. 24h après le vol je n’avais plus de sensations de fatigue. »

« J’ai utilisé l’application afin d’être le plus en forme possible pour un match de handball 2 jours après un voyage (6h de décalage horaire). Mission accomplie !! Je recommande. »

« L’application Gowwiz a bien fonctionné pour moi. Elle m’a permis de me resynchroniser en 3 jours environ lors d’un voyage en Asie avec 6 heures de décalage horaire. »

« Testé et approuvé ! Utilisée pour un séjour dans l’Ouest américain, l’application est bien pensée, c’est simple à utiliser et facile de suivre les conseils fournis. Le résultat est étonnant et les premiers jours sur place ont été nettement plus agréables (étant assez gêné par le jetlag habituellement). »

Aux origines de Gowwiz

Après avoir travaillé pendant 20 ans en tant que responsable de projet dans le secteur bancaire, Annick Le Bihan a créé en 2016 sa première start-up dans le secteur des objets connectés. En 2020, elle se sépare de sa première société pour fonder Gowwiz.

Le concept Gowwiz est né de son expérience du voyage : « J’aime voyager, mais je souffre beaucoup du décalage horaire. Les symptômes me gâchaient souvent le début d’un séjour », explique-t-elle.

Annick a recherché une solution permettant de limiter somnolence, irritabilité, troubles gastro-intestinaux ou de la concentration, mais elle n’a trouvé qu’une application payante et américaine.

Elle a alors eu l’idée de développer une solution accessible à tous les voyageurs, en partenariat avec le CHU et le Centre du Sommeil de Brest.

La start-up Gowwiz est aujourd’hui incubée dans deux incubateurs : W.inn, l’incubateur du CHU de Brest, et Numixs, l’incubateur du Territoire de Roissy.

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