dim. Juin 16th, 2024

Encourager le développement d’une pratique responsable du surf  

  

Tout juste 1 an après son lancement, Surfnow, la première plateforme de réservation en ligne de cours de surf  géolocalisée, signe un partenariat national avec la marque Olaian de Decathlon.. Décathlon lance une offre  d’abonnement pour accompagner les surfeurs dans leur apprentissage et leur évolution. Les clients  Décathlon pourront ainsi louer une planche de surf, assorti d’un cours de surf offert à réserver via  Surfnow. Avec son positionnement professionnel et résponsable, Surfnow s’est révélé être est l’allié idéal pour  accompagner les amateurs de surfs dans leur apprentissage. Ainsi, qu’il s’agisse de la réservation pour ses  enfants lors des vacances, du cours hebdomadaire pour le pratiquant régulier ou encore d’une  recherche de dernière minute, en quelques clics, le client trouve l’école ou le club de surf le plus proche.    

« La marque Olaian va nous permettre de toucher un nouveau public et de devenir un acteur référence dans le  développement de la pratique. En parallèle, l’offre d’abonnement est en phase avec notre ADN qui prône une  pratique responsable de la pratique vis-à-vis de la planète et des autres» indique Laure Matarese, cofondatrice  de Surfnow.  

  

«Nous accompagnons les surfeurs de tous niveaux dans leur progression à travers une formule d’abonnement leur  permettant de changer de planche au rythme de leur évolution. Des services additionnels accompagnent cette  offre pour améliorer la sécurité sans sacrifier les plaisirs de la pratique du surf. Ainsi Decathlon offre un cours de  surf à réserver sur Surfnow qui permet de trouver facilement en quelques clics son cours de sur partout en France. Avec cette offre nous continuons à développer notre modèle circulaire nous permettant de réduire notre impact  environnemental » souligne Guillaume Bonal au sein de la marque surf Olaian de Decathlon.

Le surf, une pratique qui a le vent en poupe  

Sport en pleine expansion, avec une visibilité encore accrue depuis sa présence aux Jeux Olympiques en  2020, le surf déchaîne les passions. Ainsi, pour la connexion à la nature, sa promesse de vie cool et les  sensations inédites, tout le monde se met au surf, à tout âge, homme ou femme. En effet, glisser sur la vague  procure un plaisir facile et immédiat qui fait du bien au corps et à l’esprit et à l’égo ! Avec plus 80 000 sont licenciées  à la Fédération Française de Surf, la discipline se pratique sur la côte basque mais aussi sur la côte  méditerranéenne, en Bretagne, dans le Nord et dans les DOM-TOM.    

Surfnow, des valeurs responsables vis-à-vis de la planète et de la pratique du surf  Depuis son lancement en 2022, au-délà d’offrir un service clé en main permettant de réserver en  quelques clics le cours de surf adapté à ses besoins et à sa localisation, les fondateurs de Surfnow  s’inscrivent dans une démarche globale de transmission des codes pour un surf plus sûr et plus  respectueux. Engagées au quotidien pour préserver son ecosystème, les équipes de Surfnow participent  à de nombreuses initiatives pour ramasser les déchets sur les plages et soutiennent un modèle  d’économie circulaire en faisant partie d’un réseau de récupération du néoprène pour revaloriser les  combinaisons usagées.  

En parallèle, la communauté Surfnow s’inscrit dans une  

démarche pédagogique pour accompagner d’une part les  

débutants à leur transmettre les clés de la pratique et d’autre  

part à encourager tout pratiquant à devenir un surfeur  

responsable. Cela passe par apprendre à se respecter et à  

partager en toute sécurité les vagues.  

« En tant que moniteur de surf depuis xx années, je constate  

quotidiennement l’engouement pour la pratique de surf. De ce  

fait, les surfeurs locaux se trouvent obligés de partager les  

vagues avec des touristes et chacun cherche à profiter un  

maximum et prendre le plus de vagues possible, au détriment  

parfois du respect des priorités ou de la sécurité. Chez Surfnow  

nous pronons une pratique basée sur des règles de politesse et  

surtout adaptée au niveau de chacun » précise Louis  

Demessine, cofondateur de Surfnow. 

Crédit photo Artiste : Flow Moana 

  

Surfnow, cap sur de nouveaux objectifs  

Après 1 an d’existence, Surfnow a déjà séduit 4 000 utilisateurs et collaborent avec plus de 30 écoles  réparties sur l’ensemble de l’hexagone (Marseille, Bretagne, Bordeaux, Nord, Dom-Tom). Les deux cofondateurs espèrent, d’ici un an, nouer un partenariat avec 50 écoles et toucher plus de 10 000  utilisateurs. En parallèle, ils vont s’attaquer au marché internationl, dès la fin de l’année 2023, avec  

développement en priorité au Portugal, en Espagne. Ainsi, la traduction de la plateforme, première  étape dans cet objectif, est prévu pour la fin de l’année. 

A propos de surfnow

360 thoughts on “Surfnow, la plateforme géolocalisée pour réserver son cours de surf signe un partenariat exclusif national avec Decathlon Olaian”
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