Encourager le développement d’une pratique responsable du surf
Tout juste 1 an après son lancement, Surfnow, la première plateforme de réservation en ligne de cours de surf géolocalisée, signe un partenariat national avec la marque Olaian de Decathlon.. Décathlon lance une offre d’abonnement pour accompagner les surfeurs dans leur apprentissage et leur évolution. Les clients Décathlon pourront ainsi louer une planche de surf, assorti d’un cours de surf offert à réserver via Surfnow. Avec son positionnement professionnel et résponsable, Surfnow s’est révélé être est l’allié idéal pour accompagner les amateurs de surfs dans leur apprentissage. Ainsi, qu’il s’agisse de la réservation pour ses enfants lors des vacances, du cours hebdomadaire pour le pratiquant régulier ou encore d’une recherche de dernière minute, en quelques clics, le client trouve l’école ou le club de surf le plus proche.
« La marque Olaian va nous permettre de toucher un nouveau public et de devenir un acteur référence dans le développement de la pratique. En parallèle, l’offre d’abonnement est en phase avec notre ADN qui prône une pratique responsable de la pratique vis-à-vis de la planète et des autres» indique Laure Matarese, cofondatrice de Surfnow.
«Nous accompagnons les surfeurs de tous niveaux dans leur progression à travers une formule d’abonnement leur permettant de changer de planche au rythme de leur évolution. Des services additionnels accompagnent cette offre pour améliorer la sécurité sans sacrifier les plaisirs de la pratique du surf. Ainsi Decathlon offre un cours de surf à réserver sur Surfnow qui permet de trouver facilement en quelques clics son cours de sur partout en France. Avec cette offre nous continuons à développer notre modèle circulaire nous permettant de réduire notre impact environnemental » souligne Guillaume Bonal au sein de la marque surf Olaian de Decathlon.
Le surf, une pratique qui a le vent en poupe
Sport en pleine expansion, avec une visibilité encore accrue depuis sa présence aux Jeux Olympiques en 2020, le surf déchaîne les passions. Ainsi, pour la connexion à la nature, sa promesse de vie cool et les sensations inédites, tout le monde se met au surf, à tout âge, homme ou femme. En effet, glisser sur la vague procure un plaisir facile et immédiat qui fait du bien au corps et à l’esprit et à l’égo ! Avec plus 80 000 sont licenciées à la Fédération Française de Surf, la discipline se pratique sur la côte basque mais aussi sur la côte méditerranéenne, en Bretagne, dans le Nord et dans les DOM-TOM.
Surfnow, des valeurs responsables vis-à-vis de la planète et de la pratique du surf Depuis son lancement en 2022, au-délà d’offrir un service clé en main permettant de réserver en quelques clics le cours de surf adapté à ses besoins et à sa localisation, les fondateurs de Surfnow s’inscrivent dans une démarche globale de transmission des codes pour un surf plus sûr et plus respectueux. Engagées au quotidien pour préserver son ecosystème, les équipes de Surfnow participent à de nombreuses initiatives pour ramasser les déchets sur les plages et soutiennent un modèle d’économie circulaire en faisant partie d’un réseau de récupération du néoprène pour revaloriser les combinaisons usagées.
En parallèle, la communauté Surfnow s’inscrit dans une
démarche pédagogique pour accompagner d’une part les
débutants à leur transmettre les clés de la pratique et d’autre
part à encourager tout pratiquant à devenir un surfeur
responsable. Cela passe par apprendre à se respecter et à
partager en toute sécurité les vagues.
« En tant que moniteur de surf depuis xx années, je constate
quotidiennement l’engouement pour la pratique de surf. De ce
fait, les surfeurs locaux se trouvent obligés de partager les
vagues avec des touristes et chacun cherche à profiter un
maximum et prendre le plus de vagues possible, au détriment
parfois du respect des priorités ou de la sécurité. Chez Surfnow
nous pronons une pratique basée sur des règles de politesse et
surtout adaptée au niveau de chacun » précise Louis
Demessine, cofondateur de Surfnow.
Crédit photo Artiste : Flow Moana
Surfnow, cap sur de nouveaux objectifs
Après 1 an d’existence, Surfnow a déjà séduit 4 000 utilisateurs et collaborent avec plus de 30 écoles réparties sur l’ensemble de l’hexagone (Marseille, Bretagne, Bordeaux, Nord, Dom-Tom). Les deux cofondateurs espèrent, d’ici un an, nouer un partenariat avec 50 écoles et toucher plus de 10 000 utilisateurs. En parallèle, ils vont s’attaquer au marché internationl, dès la fin de l’année 2023, avec
développement en priorité au Portugal, en Espagne. Ainsi, la traduction de la plateforme, première étape dans cet objectif, est prévu pour la fin de l’année.
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