Mike Horn rejoint le capital et l’équipe de AYAQ en tant que Directeur Général délégué pour développer la marque, concevoir des vêtements performants et faire de AYAQ LA référence technique, écoresponsable et européenne de l’outdoor.
AYAQ est bien plus qu’un simple flocon d’inspiration né de l’imagination d’un champion olympique, Vincent Defrasne, mais incarne plutôt un profond désir d’harmonie avec notre époque, notre environnement et l’évolution des activités outdoor hivernales. L’entreprise française représente une nouvelle génération de vêtements techniques et écologiques dédiés au sport outdoor puisant son essence dans la riche langue Inuktitut où « AYAQ » évoque la neige quand elle se trouve sur les vêtements.
Aujourd’hui, l’entreprise jurassienne est fière d’annoncer l’entrée de Mike Horn, le plus grand explorateur des temps modernes, au sein de son capital et de son équipe. Cette collaboration marque un tournant pour la société, qui entend aller encore plus loin en matière de technologie, de développement durable et d’exploration.
Mike Horn entre au capital de AYAQ
Mike Horn, connu pour ses expéditions et exploits exceptionnels, apportera son expertise unique et son réseau international pour accompagner AYAQ dans ses futurs projets. Fort de ses valeurs de respect de la nature, d’innovation et de dépassement de soi, Mike Horn partagera sa vision et son expérience pour soutenir la croissance de l’entreprise et promouvoir l’aventure responsable.
En rejoignant AYAQ, Mike Horn sera même plus qu’un ambassadeur de la marque. Il participera au développement des produits AYAQ pour permettre aux aventuriers et explorateurs de repousser leurs limites tout en préservant l’environnement et faire de AYAQ, une référence technique et éco-responsable dans le monde de l’outdoor : « Je me reconnais pleinement dans les valeurs portées par AYAQ. Mon expérience et mon expertise correspondent parfaitement à ses terrains de jeu. C’est une opportunité unique pour moi de traduire concrètement mon vécu dans le développement de produits très techniques, pensés pour les amoureux des grands espaces et les explorateurs. Les piliers de AYAQ — technicité, éco-conception et fabrication européenne — résonnent particulièrement avec mes activités de toujours. Il faudrait davantage d’entreprises comme AYAQ »
Fondée en 2020, AYAQ a rapidement acquis une réputation pour ses vêtements techniques et innovants notamment dans le monde de l’outdoor. L’entreprise se distingue par son engagement à allier performance et respect de la planète, en développant des produits destinés à ceux qui repoussent leurs limites. « Avec Mike Horn, nous partageons la même passion pour l’exploration et les grands espaces, incarnant des valeurs communes d’audace et d’engagement. En associant mon expérience à l’expertise et l’esprit d’aventure de Mike, AYAQ devient une marque plus complète, unissant performance et exploration » précise le fondateur, Vincent Defrasne.
Lancement d’un crowfunding et présentation d’une nouvelle collection
La première décision forte de Vincent Defrasne et Mike Horn est de lancer une opération financement en crowdfunding, en associant AYAQ à la plateforme Crowdcube, leader en Europe, avec pour objectif de créer une communauté internationale d’explorateurs qui partagent les valeurs et les ambitions de la marque au flocon. Le lancement de la campagne de crowdfunding sur crowdcube permettra de créer une communauté autour des valeurs de la marque. Vous pouvez d’ores et déjà vous inscrire via ce lien et verser des dons à partir du 3 décembre: https://www.crowdcube.com/early-access/ayaq
Aussi, AYAQ célèbre l’arrivée de Mike en lançant « Timeless Performance », une collection technique inspirée de la haute montagne, mariant très haute technicité et style intemporel, qui accompagne le confort du quotidien. Avec un design épuré et intemporel, chaque pièce a été imaginée et perfectionnée par Vincent Defrasne et Mike Horn. Au sein de cette capsule exclusive, on y retrouvera notamment plusieurs pièces comme la veste « Ardan », qui intègre une membrane européenne coupe-vent d’excellence idéale pour affronter les vents froids du quotidien et la parka « Fergusson » qui sous son allure intemporelle, dissimule l’une des membranes imperméables les plus fines et performantes au monde. Chaque pièce rend hommage à un héros de Jules Verne, incarnant l’esprit d’exploration et l’héritage français et européen au coeur de la marque.
AYAQ, entreprise fondée par un champion olympique de biathlon, Vincent Defrasne.
Pour offrir aux nouveaux adeptes et aux futures générations de sportifs l’opportunité de découvrir la montagne tout en préservant l’environnement, AYAQ s’engage résolument dans une approche éco-responsable, profondément enracinée dans le respect de la nature. Fondée en 2020 par Vincent Defrasne, AYAQ incarne une véritable démarche écologique, de la sélection minutieuse des matériaux à la localisation de la production en Europe (fabrication, dans les tissus et les matières premières car nos belles régions ont aussi des savoir faire différenciants et qu’AYAQ est engagé dans le fait de ne pas abandonner). Chaque aspect de la marque, depuis son nom jusqu’à la conception des vêtements, est imprégné de cette conscience environnementale.
Depuis sa création en 2020, AYAQ ne cesse de grandir. De 10 magasins il y a 4 ans, la marque a plus de 120 magasins partenaires, en France, en Suisse, en Autriche, en Italie et en Allemagne, en ayant géré son développement sans intermédiaire commercial.
Aussi, AYAQ a signé un contrat avec une des plus belles agences françaises pour aborder le marché du quotidien : TheClothette. Un tout premier magasin au UK a ouvert en ce mois de novembre. Les ventes ont immédiatement décollé et permis de signer avec une magnifique agence pour l’Allemagne et le Benelux : Parma Distribution
Pour plus d’informations sur AYAQ: https://ayaq.com/
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